Consumers increasingly embrace digital technologies and devices in all stages of their buying journey. Digital is integrated with off-line shopping behavior and we are advising businesses of all types they should look at omni-channel retailing.
In its simplest form omni-channel is about integration around the customer. Traditionally, business has focused internally then marketed at the customer.
With online and mobile now omnipresent in consumers’ shopping behavior, the key to creating a seamless customer experience and driving sales is reaching shoppers on any device or at any location, increasing inventory and pricing transparency, and providing more fulfillment options than ever before.
One of the key benefits of adopting an omnichannel strategy will be that it sidelines concerns over showrooming.
Need more proof? Take a look at this infographic from Cotton Incorporated’s Lifestyle Monitor.
